Where does your site rank on Google? The Internet has a massive number of websites with over 4 billion indexed pages. Just having a website is not enough. To achieve first page rankings your business needs well planned and executed digital marketing strategy that includes Search Engine Optimization (SEO), Social Media Marketing (SMM), Pay Per Click marketing (PPC) combined with traditional media.
To rank on the first page of Google, Bing and Yahoo (aka BingHoo), requires strategy, analysis, planning, implementation, tracking and testing to determine if the marketing strategy is correct or not. A haphazard approach no longer works because ranking on the first page of any search engine is difficult at best and gets more competitive with constant algorithm updates.
Search engine algorithms change periodically, and these changes can bump your site from the first page, if you’re on the first page, to the second page or lower overnight. Competitors tweak their sites often to move up in the rankings and overtake existing sites. In such a fast-paced environment, Internet marketers must be nimble, industry savvy, competent in research and implementation to maintain and improve rankings. FHG Media has the experience, skills and expertise to help you reach your online marketing goals.
There is no “magic bullet” to search engine marketing. A systematic approach and proper methodology will bring the desired results. Below is an overview of our process:
- Competitor Analysis
- Keyword Research
- SEO/Meta Elements Set Up
- Link Building
- Tracking & Reporting
- Ongoing Consulting